Vice President of Hyundai sales, Dave Zuchowski, revealed that the 231 570 independent countries of the brand dealerships are investing a total of U.S. $ 358 million for a new look with all the global standards of business by the end of the year.
"We had a big push to describe the consistency and branding of our buildings before," said Zuchowski. "Now our brand is strong, investment is a trader very helpful."
The exterior walls of buildings covered with trim that looks like brushed aluminum with a dealer package overlooking blue. Inside, among other improvements, will get new lighting showrooms and the Infiniti brand monitors.
The dealers will be able to choose from a list of exterior and interior options to renovate their showrooms, according to their budget.
Zuchowski said that about 150 dealers need of basic repairs, encouraging them to take a decision now that interest rates and construction costs are still low.
Hyundai really limited to make these changes? Zuchowski said that so far, traders respond positively, "We're not really have much resistance. Basically, we are saying:" We have invested billions in our product line to offer what we believe is a product of class the world. Take a step back and make sure that we are so competitive with our buildings, our people and processes that our products are. "
Story References: Automotive News
Wednesday, October 12, 2011
Almost Half Of The United States Demonstrates Hyundai Have A New Look
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