Industrial and William C. In Swiss-born racecar driver Louis Chevrolet was founded Chevrolet in 1911, built their first automobile in a rented garage in Detroit. A hundred years and 209 million vehicles, Chevrolet is present in over 140 countries.
While in past decades, the Chevrolet has been mostly limited to the American continent, is now a global brand, sold in over 60% of its total production outside the U.S.
In 2010, Chevrolet had its best year ever with sales of 4.26 million - a record that is intended to break this year, sets the tone to mark the anniversary celebrations.
"Like many of the strongest global brands, Chevrolet was founded in the American values that are admired around the world," said the vice president of worldwide marketing and strategy Chris Perry.
"Our goal is to build on the foundations laid in our first hundred years instead of birth of the brand in cities around the world," he said. "Chevrolet is launching its second century with the best range of products and still strong growth in key markets in Asia, Europe and South America."
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