Lotus is a brand that has a long history - but it is not enough, if the current situation is bad. In the first eight months, sales of Lotus were only a chart blip sale in the UK, only 272 cars were delivered, 24% of the invoice has been disheartening for 358 units of the same period of 2010.
Karl Heinz Kalbfell, who worked for BMW, was taken last year in an attempt to increase sales. He said that the reason Lotus can not sell more cars than the public is not familiar with its products.
"The brand is well known, but the products are not" told the magazine Autocar Kalbfell. "We have some great cars in our range, as Evora. Many would like to get Evora cars in their range. Now we have to make "shopping list" of car buyers.
The first step is to Evora GTE, which updated the sport chassis and carbon-fibrer parts of the body, and especially with the 444HP instead of the standard car to 350 horses.
Kalbfell hope that GTE, which will sell for nearly £ 120K in England and Exige S will form the basis for £ 100 000 next year New Spirit, because as he says, "we can not skip buyers Elise Esprit . "
Even Kalbfell list of priorities is to improve the management, dealer network and public awareness in preparation for upcoming models of Lotus'.
Wednesday, October 12, 2011
Lotus Wants To Make Its Cars Worldwide Notice Of Increase In Sales Discouraging
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