While some manufacturers try to comply with pure electric vehicles to be different and new, others are like Mitsubishi to take a different approach to promoting them as "new normal".
Mitsubishi last name in the marketing campaign, the Japanese automaker to flood a quiet village in the Midwest called to wait for normal-MiEV electric cars with 1000.
In addition, Mitsubishi will help to install a high-tech infrastructure EV loaded with 30 high-speed Layer 3 fast charge "refueling" stations of the city.
"Normal EVTown is a community that has embraced new technologies in the environment," said Chris Koos, Mayor of Normal, Illinois. "It 'a way of imagining the future, and it is normal that in the future."
Before you pack your bags and head to find a city in the Midwest, located in the middle of wheat fields of Illinois to know that Mitsubishi did not give up cars for free. Instead, make 1000 a total of 15 000 units available in the city's residents who can not get a line (or, so to speak ...) to buy MiEV.
What to avoid saying Mitsubishi is promoting the small pure electric model reaches showrooms in November asking price is $ 27,990, which may fall up to 7500 dollars is $ 20,490 after government subsidies.
Wednesday, October 12, 2011
Stephen King, Are You Listening? Mitsubishi Plans To Introduce MiEV 1000 In Iowa City
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