Cadillac enjoy thanks to the resurgence of a number of good looking new models, which also promises to be much more competitive than their predecessors. Yet something is missing its European competitors in the luxury segment as BMW and Mercedes-Benz has already: diesel engines.
But this could change as soon as the interview during the Car Show in Los Angeles, Don Butler, Cadillac marketing director, said that GM's luxury division is considering the addition of a range of diesel engines.
"We absolutely believe it when we say we want to compete with the best of the best, without compromise," said Butler. "If it means making the right choice of powertrain, so it's the choice we have to do," he added.
Butler pointed out that now that Cadillac is considering offers from diesel engines sold outside North America, but quickly adds, "could be a possible protection in the United States, because the higher torque of the diesel engine, and a great performance with great efficiency. "
Not the first time Cadillac has tried to offer models with diesel engines. In late 1970, the Crown and Crest brand introduced a diesel V8 as an option in response to Mercedes-Benz.
But while GM V8 diesel has led to comply with CAFE 1978 (Corporate Average Fuel Economy) standards that were applied after the fuel crisis, the problems of reliability and constant many destroyed his image and established
Fortunately, GM has learned his lesson and will not repeat past mistakes. After all, its European Opel and Vauxhall divisions - even if it is bleeding money a lot of experience to share on this topic.
Story References: Autonews
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