BMW Reveals New "Eclipse" Media Campaign for the 2013 6-Series Gran Coupe

Despite the fact that the 6-Series Grand Coupe’s world premiere will take place in March at the Geneva Motor Show and the first cars won't be arriving in showrooms until next summer, BMW has already readied a media campaign for its spanking new sports saloon.

The global campaign, which will launch in print and TV media in the second quarter of 2012, features a total eclipse of the sun as the central theme and the motto “Beauty. Revealed”.

BMW tells us that the beginning of the commercial, the new version of the 6-Series will be barely visible, but as the eclipse progresses, the firm's newest model will gradually come into light. When the eclipse ends, the sun will come out and the Gran Coupe will be fully revealed.

“The new BMW 6 Series Gran Coupe marks the beginning of a new chapter. It is BMW’s first four-door coupé and combines uncompromising driving dynamics with exclusive elegance and breath-taking design”, said head of BMW communications Andreas-Christoph Hofmann. “The campaign uses the image of a solar eclipse to highlight the model’s uniqueness.”

You can take a peek at the print ads right after the break.

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GM Moves On to New Battery Technology for the Pure-Electric Spark

Power automobiles may be all the anger in the zero-emission-obsessed Modern day vehicle world, but they are not the unique carmakers would have you believe.

In fact, the first electronic powered car was built in the beginning 1800s, predating the innovation of both power and diesel-powered internal-combustion applications. Its restricted variety, though, along with the fast advancement of street facilities in the beginning Last millennium that made vacations much easier, triggered its decline.

Naturally, two decades later, the recently found EVs use much more innovative engineering. It’s still in its birth, however, especially as opposed to car powerplant. Therefore, there is still much room for development.

The latest NHTSA research concerning the concern of lithium-ion power after crash-testing Chevrolet’s Voltage extended-range multiple, has persuaded GM to search for a more innovative power provide engineering for the electronic powered edition of its Of curiosity town car, which is due in 2013.

When carmakers like Tesla, Car and GM were creating their EVs and compounds, lithium-ion power were the best technical available.

Now they will implement lithium phosphate engineering in their next-gen versions because, as major of Detroit referring with business 2953 Statistics, Wayne Area, famous, they are better and more durable.

"Lithium phosphate biochemistry looks like it could be user friendly with regards to warm management", said Area. "But it shops less power. There is a number of new development. This is new property for lithium power."

GM has already finalized a agreement with A123 Techniques for the advancement of new, lithium phosphate power provide packages. The changeable control manager in ask for of International Power Techniques, Micky Bly, said that “A123’s systems offer best features for a upcoming electrified car software.”

A123 Systems’ v. p. Andrew Chu unveiled that the company was one of the visitors to provide the Voltage power, but missing out to LG Chem because, at the time, it just didn't have a established creating history.

The furniture have flipped, though. Apart from the GM, BMW is also purchasing lithium phosphate power from A123 for its ActiveHybrid 5 and upcoming ActiveHybrid 3, while Fisker will also use the same engineering for the Karma.

Story References: Bloomberg

 

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1995 Cadillac 900S Convertible of Buyers Only

From the 1980s right through to the beginning of the 21st century, General Motors tried its best to simplify the art of badge engineering as a cheap and easy way to expand its offerings and increase its profits.

Apparently, some of GM's enthusiasm for badge-trickery managed to rub off on certain consumers like the owner of this 1995 Saab who artfully transformed the open-top model into the Cadillac 900S Convertible in a way that a 1990s GM exec would say, "why didn't I think of that?"

The complicated conversion included the replacement of all Saab logos with the more prestigious wreath and crest emblems, while the owner even went as far as to add a set of Cadillac wheels.

Mind you, the seller of the Cadillac 900s Convertible makes it pretty clear that the vehicle is for "SERIOUS car buyers ONLY" with the price set at "$3000.00 or best REASONABLE offer".

Story References: Craigslist via VWvortex

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The New Plant Will Start Production In Vietnam Mazda2

Mazda held in the opening of Vietnam today to celebrate the beginning of the composition of the local model Mazda2.

The new factory is located in Nui Thanh District, Quang Nam province in central Vietnam, and was built in Vina Mazda Automobile Manufacturing Co., Ltd., 100 percent local machine assembly, and sale of the company, no capital ties with Mazda Motor Corporation.

Last March it will begin selling Mazda vehicles, fully integrated in Vietnam, including the Mazda2, Mazda3 and Mazda6 and CX-9, which imported from Japan, and Thailand-source BT-50 pick-up.

The decision of the local assembly of the Mazda2 was taken in August. The 75,000 square meters of the local plant, which has an annual production capacity of 10,000 units, will build the 1.5-liter 5-door version of the city at an annual rate of 2,000 cars.

"We are confident that the Mazda2 will be warmly welcomed by Vietnamese customers, despite the compact car segment very competitive," says Executive Vice President Kanai.

"Vietnam is one of the largest markets in the ASEAN region, with a large population of young and promising economic development in recent years. Mazda is strengthening its support of our local manufacturers and distributors to ensure our success in Vietnam , "he added.

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