Believe it or not, some of those few of us who are lucky enough to own a Ferrari to find their car a little ... Ordinary. Do not worry: most of these people are paying for exclusivity, and to have the car exactly like a second just does not make the cut for them - not even when it's a Ferrari.
Therefore, the Italian supercar manufacturer for "custom" made to measure the program last month at the Frankfurt Motor Show. In the future, customers can order almost anything that takes three files called Classical, Stable amd Unprecedented.
"Making a difference is important for Ferrari buyers these cars are all about the state," said analyst Rebecca Lindland of IHS Bloomberg News "It's a gala show in the same dress: .. Fun at first boring if continues to occur "
At the same time, the customization program is a wonderful way to create additional revenue by increasing the benefits of a 20 to a measly 60 percent extravagant. So Ferrari will satisfy customers, increase profits and stay true to the promise as CEO Luca di Montezemolo does not exceed its annual production of 7,000 units - all at the same time.
Di Montezemolo stands on his word even if Ferrari 7000 will mark the end of 2011, and increase the production of the "absolute limit" of 10,000 if the waiting lists of more than 18 months.
Customizing programs were recruited for a beautiful way to make extra money for luxury brands like Bentley, Rolls-Royce and Maybach. Now, a super car makers have closed: it is not only Ferrari, McLaren has also launched the Special Operations Division at Pebble Beach festival.
Even the mass manufacturers use the same tactic: Mini, Fiat 500 and Citroen DS3 are excellent examples of traditional companies try to make more money by allowing buyers to customize their cars.
Of course, the experience is very different: you may be able to paint an Italian flag in the 500, but you can not visit the Atelier in Maranello in particular with your personal stylist to help you choose and match the elements of a very, very long keys.
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